Patti Murphy.co

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Patti Murphy.co

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I’ve led through crisis, told the stories that matter, and advanced missions that serve.


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Creative Work

Below are featured selections of my creative work, representing a range of experiences and projects throughout my career. Across every medium, my work explores how people lead, adapt, and find meaning in moments that matter.

Podcast

  • Produced, hosted, and published 300+ original podcast episodes across six series highlighting leadership, performance, and public service.
  • Created 100+ episodes of the Leadership Under Fire Podcast, engaging frontline leaders and human-performance experts in long-form dialogue and documentary-style episodes—driving 500,000+ downloads.
  • Featured guests have included global voices in journalism, athletics, and resilience such as: Pulitzer Prize-winning Lynsey Addario, American author and Academy Award–nominated filmmaker Sebastian Junger, American baseball executive Sandy Alderson, Olympic Gold medalist Erin Cafaro, several NYC Fire Commissioners and others.
  • Advanced institutional storytelling for the FDNY—the largest fire department in the U.S.—helping strengthen recruitment, training culture, and community trust.
  • Designed and launched a community storytelling and sponsorship model for OnSI and Westfield Area, partnering with local real estate leaders to transform marketing budgets into mission-driven content that promoted neighborhood identity and local business visibility.
  • Demonstrated measurable impact through audience reach, institutional engagement, and sustained listener retention over seven years of consistent programming.
  • Championed inclusive, human-centered narratives that foster belonging, lifelong learning, and organizational excellence.

Leadership Under Fire Podcast HighlightS

selected fILMs

  • Produced content for Inspiring Stories at Moffitt Cancer Center—formerly Community of Courage—in collaboration with Tampa-based DiamondView Studios; the series was featured as a national case study by agency BVK for its use of narrative and emotion to drive philanthropic engagement
  • Led creative development for FDNY Pro Films (est. 2017), giving the FDNY one of its first opportunities to own its own content—strengthening the Department’s brand integrity and supporting the FDNY Foundation’s communications and fundraising ecosystem.
  • Created In Plain Sight, a multimedia campaign confronting the opioid epidemic’s impact on first responders and their families, integrating video, podcast, and print storytelling to drive awareness, empathy, and institutional dialogue.
  • Collaborated with clinicians, first responders, and communications teams to translate complex, sensitive issues into compelling, actionable media.
  • Produced content that informed internal audiences, inspired external stakeholders, and advanced institutional trust, giving, and engagement.
  • Directed narrative strategy that linked film, events, podcasts, and editorial features—creating a consistent, mission-driven communications loop.
  • Demonstrated capacity to lead creative storytelling across disciplines.


BELOW: “Inspiring Stories: Mark Pentecost” — The story of a wellness entrepreneur–turned–cancer advocate whose battle with multiple myeloma led to a transformative philanthropic investment at Moffitt Cancer Center and the establishment of the Pentecost Family Myeloma Research Center.

WNYF

  • Contributing author to WNYF Magazine, the official training publication of the New York City Fire Department (FDNY)—published continuously since 1940.
  • Publication supports an agency that responds to 1.5+ million emergency calls annually, reinforcing the importance of training, communication, and performance under pressure.
  • Amplified through the FDNY’s expansive media network—whose combined platforms (including JoinFDNY) generated 10M+ views and interactions in 2023, and an estimated 160M+ global reach across digital channels.
  • WNYF remains one of the most respected and widely recognized publications in the American fire service, serving as a model for professional development, knowledge-sharing, and public trust.
  • Contributions reflect deep familiarity with institutional storytelling, audience engagement, and content strategy at scale.


FEATURED: WNYF Fall 2021 issue featuring Deputy Chief John “Jay” Jonas and his remarkable experience leading the “Miracle in Stairwell B” on 9/11—along with the career that shaped him and the Department he helped define.

September 11, 2001: 20th Anniversary Feature

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More Work Samples Available

While this portfolio highlights a curated selection of projects, additional examples of my work are available upon request. These include internal communications, social media campaigns, press releases, speeches, newsletters, event coverage, and crisis-response content that may not be publicly accessible.

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